When I started taking photography somewhat seriously a few years ago I did not know at all what that meant. I was not even really aware that there were different types of photographers or photography. I figured photographers were just photographers and got hired to do work if they were professionals. Over time I started to learn some of the differences. I found out that wedding photography was a specialty. Then I realized that some people specialize in commercial photography, working with companies for photos for publications, brochures, and other things. Recently I found out that fashion and beauty are a separate specialty from the others. And even in that those are two different specialties. Fashion is different than beauty work, although often photographers will do both.
Recently I have gotten a chance to do a few fashion and beauty shoots for some clients. One of the shoots was for Emor Shoes. I did some work for them for the spring shoe line shooting just the shoes. This time they wanted shots of models wearing the shoes. It was a very fun time. We had a number of models and a whole room of shoes.
Recently I have gotten a chance to do a few fashion and beauty shoots for some clients. One of the shoots was for Emor Shoes. I did some work for them for the spring shoe line shooting just the shoes. This time they wanted shots of models wearing the shoes. It was a very fun time. We had a number of models and a whole room of shoes.
The shoot was scheduled for 4 hours. We had 5 models. We lined up a make up artist and hair person. Some of the models had modeled before and some were brand new and this was their first shoot. Before the day of the shoot I met with the client several times. We talked about vision. We discussed what to look for in models. There was a lot of pre-shoot work before we got in the studio.
The day of the shoot went really smooth. All the planning worked out really well. What was interesting and fun about the shoot is that the hero in the shots was the shoes. Just before we did the shoot I had a chance to watch Matthew Jordan Smith and Yoanna House on CreativeLive talking about modeling and fashion and beauty shooting. So I was able to apply things I had just learned on CreativeLive in the shoot. Normally I would not put these photos on my blog until Emor Shoes released them on their site for the fall line up, but the client was fine with that. So you are actually getting a little preview of what they will have.
The day of the shoot went really smooth. All the planning worked out really well. What was interesting and fun about the shoot is that the hero in the shots was the shoes. Just before we did the shoot I had a chance to watch Matthew Jordan Smith and Yoanna House on CreativeLive talking about modeling and fashion and beauty shooting. So I was able to apply things I had just learned on CreativeLive in the shoot. Normally I would not put these photos on my blog until Emor Shoes released them on their site for the fall line up, but the client was fine with that. So you are actually getting a little preview of what they will have.
One thing that Matthew said repeatedly stated was that with fashion and beauty you need to find the hero and highlight that. So in this case the hero was the shoes. So as I was posing the models I had to keep in mind to show off the shoes somehow. This sometimes became a bit of a challenge. We also did some jewelry during the shoot. So for some of the shots the hero was the jewelry and not the shoes. At the end of the day we got some very nice photos, and all in all I felt like we accomplished the goal well. Next spring we might try a different way to do the shoot for shoes if the client has me do the work again. But that is partly because as we shoot we grow in the art of being photographers.
This shoot was a bit different for me from the past. In the past I was shooting people and the person was the hero. The person was the story. In these photos the shoes were the story. I had to dig down deep to figure out how to tell the story of shoes. I have also found a new appreciation for shoes after doing the two shoots for Emor Shoes. I now notice shoes a lot more, and enjoy shopping for them. More than that I have realized that I really like shooting fashion. I have another beauty shoot coming up soon for jewelry again. This time it will be all about the jewelry. Who knows, maybe I have found my main niche in photography. I will probably still shoot a lot of other things, but I will say I like telling the story of fashion and beauty. It is a lot of fun. And it is amazing working with the models and the makeup artists and the hair stylists.
This shoot was a bit different for me from the past. In the past I was shooting people and the person was the hero. The person was the story. In these photos the shoes were the story. I had to dig down deep to figure out how to tell the story of shoes. I have also found a new appreciation for shoes after doing the two shoots for Emor Shoes. I now notice shoes a lot more, and enjoy shopping for them. More than that I have realized that I really like shooting fashion. I have another beauty shoot coming up soon for jewelry again. This time it will be all about the jewelry. Who knows, maybe I have found my main niche in photography. I will probably still shoot a lot of other things, but I will say I like telling the story of fashion and beauty. It is a lot of fun. And it is amazing working with the models and the makeup artists and the hair stylists.
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