Recently I have gotten a chance to do a few fashion and beauty shoots for some clients. One of the shoots was for Emor Shoes. I did some work for them for the spring shoe line shooting just the shoes. This time they wanted shots of models wearing the shoes. It was a very fun time. We had a number of models and a whole room of shoes.
The day of the shoot went really smooth. All the planning worked out really well. What was interesting and fun about the shoot is that the hero in the shots was the shoes. Just before we did the shoot I had a chance to watch Matthew Jordan Smith and Yoanna House on CreativeLive talking about modeling and fashion and beauty shooting. So I was able to apply things I had just learned on CreativeLive in the shoot. Normally I would not put these photos on my blog until Emor Shoes released them on their site for the fall line up, but the client was fine with that. So you are actually getting a little preview of what they will have.
This shoot was a bit different for me from the past. In the past I was shooting people and the person was the hero. The person was the story. In these photos the shoes were the story. I had to dig down deep to figure out how to tell the story of shoes. I have also found a new appreciation for shoes after doing the two shoots for Emor Shoes. I now notice shoes a lot more, and enjoy shopping for them. More than that I have realized that I really like shooting fashion. I have another beauty shoot coming up soon for jewelry again. This time it will be all about the jewelry. Who knows, maybe I have found my main niche in photography. I will probably still shoot a lot of other things, but I will say I like telling the story of fashion and beauty. It is a lot of fun. And it is amazing working with the models and the makeup artists and the hair stylists.